How to boost your business with local SEO

local SEO

Reading time: 10-15 minutes

Introduction

What is local SEO?

How to boost your business with local SEO

  1. Optimize your Google My Business page
  2. Online citations | directories
  3. NAP & User experience
  4. Mobile friendly
  5. Local content
  6. Social media

Conclusion

Introduction:

According to Google research, four out of five consumers use search engines to find local information, meaning that if your business is not ready for local search, you are missing out on 80% potential consumers who were ready to find you.

To provide you with the essentials, we have created a guide in which by the end of it, you will have what you need to boost your SEO and business.

What is Local SEO?

Local SEO is a branch of the SEO (Search Engine Optimization) that focuses on helping a website to be found in local search and appear in the SERP (Search Engine Result Page).

Local search appears in the SERP when you type for example:

Food near me

Food in [name of the city]

Local SEO helps businesses to appear on a local scale and thus making them relevant for users, potential customers and prospects, in order to optimize your business to be considered relevant for the search engine. In this guide, we provide you with few small steps to follow, but a giant leap for your business.

Steps to boost your business

Optimize your Google my business page

Google my business has become necessary when we talk about local search. As a tool made by Google itself, it will not only help your potential customers find you, but it will also help Google since it will feel more comfortable sharing your content when it is supported and verified.

As a confirmed business in Google, the search engine will reward you with coveted sidebar space in Google local search.

In order to optimize your Google my business, first you need to create an account and verify it.

Fill all the information about your business and add your business into a category in which describes it the most.

Add posts, photos of your business (especially the logo, cover page), answer the reviews etc.

It is an entirely free platform to manage just for you.

For more information about Google my business and how to use it you can call us via whatsapp: +216 40 164 305 or Email: contact@optimal.com.tn

To see all our services, feel free to visit our home page

Online citations and directories

Local business that are ranking #1 on the SERP (Search Engine Result page) have an average of 86 citations.

Online directories and citations can provide Google and Google maps especially the right information about your business and thus make it more relevant.

Among the most popular directories in Africa:

Yellow Pages Africa

Go Africa Online

Africa Business Directory

Make sure that you put the correct information to help your ranking in Google.

NAP & User experience

As a user or anyone in life, we want to make our experience the most enjoyable and easier as possible. This rule does apply in the digital world too.

So why not make it easier for your customers to find you and contact you?

NAP which stands for (Name, Address and Phone number) will help you convert and reach more users. Usually NAP is displayed in the footer of your website so it can be accessed in every page and thus help your customers.

Speaking of making it easy for your audience to find you, navigating your website should be in the same way. User experience is crucial for your business to work properly; a bad UX will not only hurt your business but makes it more difficult as it is part of your brand.

Try to have a website with clear purpose and navigation panels, there is beauty in simplicity.

Mobile friendly

After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day

Some of the most common ways people will use your site in a mobile environment is to look up reviews, find directions to your location, and search for contact information.

So having a mobile friendly website is no longer a recommended choice, it is necessary!

Test your website if it’s mobile friendly or not with Google mobile friendly test

Local content

In marketing, we say that content is king! Your website without relevant content for your targeted audience cannot boost your business; the focus should always be the usefulness for your users. As for local content, there are plenty of ways to make sure that you provide what your user needs and make it reach them.

You can host a local event or collaborate with a business hosting a local event: As a business, local events can add a more direct contact with your customers. Post-event you can have put some success stories gathered from your customers to add credibility for your business.

You can create a blog, resources hub, or guides: With creating something useful to local users, you add value to your business, not only that you can add value to your customers.

You can post articles in press pages: Digital PR is necessary for a company that wants to exist on a long-term plan. The press will reinforce your brand and thus make it more relevant on a local scale.

Out of ideas on how to create local content? Feel free to ask us on Whatsapp: +216 40 164 305 or Email: contact@optimal.com.tn

To see all our services, feel free to visit our home page

Social Media

3.81 Billion Active social media users have been reported in April 2020

In a way, social media is always useful. With your website mobile ready, local news feeds here and then, Google my business established and a website UX friendly, you are ready to take your business on social media! Synchronized with your local SEO, you can rank on the first Google page in no time.

Conclusion

There are many ways to improve your local SEO, but you also need to think of marketing as a service among others connected to everything related to your business. Charter, real services, how you interact with customers, how you distribute or sell your products etc… Are related and needs to be considered to make you reach 1# rank on the search engine.

A satisfied customer will always return to your website or business.

You want to secure a good local SEO for your company? Feel free to contact us via Whatsapp: +216 40 164 305 or Email: contact@optimal.com.tn

To see all our services, feel free to visit our home page

Sources:

https://www.thinkwithgoogle.com/advertising-channels/search/how-advertisers-can-extend-their-relevance-with-search-download/

https://www.brightlocal.com/research/seo-citations-study/

https://datareportal.com/reports/digital-2020-april-global-statshot

https://www.thinkwithgoogle.com/consumer-insights/mobile-search-trends-consumers-to-stores/